There’s an idea that having a side-hustle, a second income source is always in conflict with your day job. There are plenty of stories about people getting fired for expressing public opinions about issues that are in conflict with their employers, and somehow this had been blown up into the…

In the online courses market, there’s a misconception that bigger is better. High profile launches with mountains of “bonus” content. 6 month long programs TV quality video production All these are trying to to push prices up to the magic $2,000 mark that every guru seems to think is a…

The foundations your course business needs to make the leap from organic content to fast-scaling paid ad campaigns. — Having a product that you can sell with online ads is the dream destination for most course creators. Each time you see a post about “how I sold 6 figures of product with no ads”, don’t you secretly think “yeah, but wasn’t that an absolute mountain of work?!)” Instead of…

Small businesses stay small, because in the short term they aren’t brave enough with the cut when they choose the market they serve. Then in the medium term term they can’t back it up with enough case studies in one market. Imagine you have a couple of clients: One sells…

(First published at The Conversion Academy) Have you ever had a campaign fail? Have you ever spent days, weeks, even months getting together the moving parts? You’ve got your landing pages, videos, copy and email follow-ups. You’ve spent weeks getting the whole process on point. You’ve followed one of your…

Ask a question in any digital marketing group and somewhere in the list of somewhat unhelpful answers you’ll get this one: “Test it” Now, for a long time I considered testing in marketing to be a fairly high level skill, and one that wasn’t worth troubling yourself with until you…

We have a modern-day version of this same quote from Steve Jobs. “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” The iPod…