(First published at The Conversion Academy)

Have you ever had a campaign fail?

Have you ever spent days, weeks, even months getting together the moving parts?

You’ve got your landing pages, videos, copy and email follow-ups. You’ve spent weeks getting the whole process on point. …

Ask a question in any digital marketing group and somewhere in the list of somewhat unhelpful answers you’ll get this one:

“Test it”

Now, for a long time I considered testing in marketing to be a fairly high level skill, and one that wasn’t worth troubling yourself with until you…

We have a modern-day version of this same quote from Steve Jobs.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

The iPod…