4 big things that $million-dollar products have in place, that yours doesn’t.

Credit: Pok Rie

The most important thing is that you have a next stage offer. One that addresses objections that your competitors don’t.

Second is that you have a conversion mechanism which also talks about the objections that you’re competitors don’t talk about.

Third is you know where to find your customers using the terms that your media outlets use. So, interests that Facebook knows about, search terms that Google knows about, websites that your display network knows about.

Fourth and last, you have many products, from your free content that you’re giving out, to entry level items like books, to your core products, to add ons, to premium products.



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