4 big things that $million-dollar products have in place, that yours doesn’t.

Credit: Pok Rie
  • The Offer
  • The Conversion Mechanism
  • The Traffic Source
  • The Product Range
  1. Does your product squash objections that your competitors face?
  2. Can you prove your method works?
  • What do they read?
  • When are they online?
  • What countries are they in?
  • What devices do they use most?
  • What formats do they read? Images, video, do they read, watch or listen?
  • What do we know about them that Facebook knows about them?
  • What words do they type into Google to find solutions to the problem?



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Stephen Pratley

Stephen Pratley


Writing about creating and selling digital products for training & consulting businesses. Get started at: https://theconversion.co/newsletter