7 things to do before you try to sell your online course with ads.

The foundations your course business needs to make the leap from organic content to fast-scaling paid ad campaigns.

Credit: James Ting

1. Build a foundation of proof

2. Get our first offer right for impulse first buys

3. Build the back-end

4. Stay in your lane

5. Don’t “compete”, collaborate

6. Create a high impact sales device

7. Keep scouting for new distribution

The TL;DR Summary



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Stephen Pratley

Stephen Pratley


Writing about creating and selling digital products for training & consulting businesses. Get started at: https://theconversion.co/newsletter